The 2015 Mastering Online Rankings Conference (MORCon), organized and hosted by Glen Dimaandal of GDI Online Marketing, was held last November 7-8 at the Lewis Grand Hotel in Angeles City in Pampanga. It was attended by digital marketing practitioners, and some of the country’s top digital marketing groups such as Truelogic Online Solutions, Inc., 180 Marketing, Growth Rocket, Sharp Rocket, Copula.ph, Tarsius Digital Marketing, to name a few.
The conference invited experts in the field of digital marketing to discuss useful and on-trend topics. The knowledge-sharing featured different panels who discussed aspects of online marketing, and below are some of them.
Technical SEO
Increasing Site Speed for Better Usability and Indexation
Itamar Gero, of Truelogic Online Solutions, Inc., talked about the growing importance of site speed, and how it provides great user experience, a big factor for Google. Page speed is an integral part of how a website maintains a conversation with a user, which may eventually translate to revenue.
Click here for the presentation.
Itamar Gero founded a web development & hosting company and also worked as the CTO of a successful ecommerce company. After traveling around the world, he built Truelogic Online Solutions, Inc. in the Philippines. It has successfully helped hundreds of companies optimize their traffic generation.
The Right Way to do an SEO Audit
-For the second part of the technical session, 180 Marketing’s Jeff Oxford educated the crowd on how to make sure all pages of a website are accessed by Google to ensure crawling, indexing, and rankings. He enumerated the important components of a good website, and the different tools that can be used to assess whether or not a website is within the standards of Google, effective enough to keep users interested.
Click here for the presentation.
Link Acquisition
The New Age of Branding – Creative Link Building
Jason Acidre stressed the importance and effectiveness of links as a ranking factor. According to him, one way to achieve this is to create strong branding. High domain authority earned from these links lead to better search visibility and traffic.
Click here for the presentation.
Jason Acidre is a search strategist based in Manila, he is also the founder and CEO of Xight Interactive, and the author of Kaiserthesage.com.
How to Penalty-Proof Your Website
President of Tarsius Digital Marketing, Arvin Buising shared insights on avoiding Google penalties. Among the important points he mentioned to keep Google from penalizing websites is to create unique and quality content, and conduct regular link clean up.
Click here for the presentation.
Paid Search Panel
Setting Up the Ideal AdWords Structure
PPC in a Multi-Channel Marketing Strategy
Sheila Dela Peña talked about significant factors in digital marketing. She pointed the strengths of the different digital advertising platforms, such as a higher CTR for organic search and using leverage on the momentary search intent for paid search.
Sheila Dela Peña is the digital marketing manager of Truelogic Online Solutions, Inc., SEOReseller.com, and Siteoscope.com. She has spent almost a decade in digital marketing campaign management. Some of her areas of specialization are market research and profiling, online marketing strategies, and web analytics.
More on the speakers’ presentation decks can be found here.
MORCon is the flagship event of the SEO Organization Philippines, and is annually attended by digital marketing professionals. This year, it will be spearheaded by the 2016 SEO Organization Philippines’ president, Bernard San Juan III of Truelogic Online Solutions, Inc.
